Search engine is a web based program that enables the users to search the internet using keywords and retrieve specific information online. It is a process of making your website search engine friendly.

Search Engine Optimization methodology is divided into some basic steps.

1. Keyword Research

Keywords are the words that are used to generate traffic to your website. This term has two meanings on Internet Meta tag & Keyword Phrase. Finding a perfect search terms is the first step to proceed ahead.

Search terms are highly competitive and there are so many sites using them that it’s difficult to create a niche among them. Keywords that rank well makes the website rank well.

» Meta Tag

Meta Tag is a non displaying text within the source code that search engine uses when crawls the website to determine its content.

» Keyword Phrase

It represents the exact words that people are typing into search engines during a search on a specific topic. Using web optimized words and phrases in content will enhance your chances of being found on the search engines.

First you must research and decide on the keywords that best reflect the theme of your website. Secondly, these keywords and phrases must be worked into the content in a logical manner.

» Researching Keywords

One must be clear about type of visitor to be attracted on the site and the words and phrases they might use to search for the site. Finding this requires some serious keywords.

First, create a list of keywords that visitors use to find your site. Brainstorm the keywords until there are adequate keywords to be submitted on site.

Secondly, use keyword analysis tool to refine the keywords using ones that ranks highest in search engines.

Third, use the resulting keywords and phrases in the website content.

2. Website Optimization

The structure of a website is the key factor in SEO process. This entails creating a proper directory structure and employing the correct means of navigation to mine the data.

One needs to optimize web pages with the selected key words. Keywords are of little use if the website is not properly indexed. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.

3. Content Optimization

Content plays a vital role in the management of a website and optimization both. Interesting content is appreciated by the reader. Even the search engine spiders look for quality content containing relevant keywords in it. A website just contains of two areas.

Meta tags with a brief about Meta tag Description and Meta Tag Keywords.

Meta Tag Description is a short description of the content on a web page using the primary keywords when composing descriptions but do not over do it.

Meta keywords are a list of keywords that provides an outline of a webpage used by search engines to rank the websites in search engines. An effective use of the ‘keyword meta tag’ is to list the most important keywords on the webpage from top to bottom. Keep them simple and exactly as they appear in content.

» Keywords and Webpage Content

Web spiders look for content even though there are keywords in Meta tags. It plays a secondary role in how a page is ranked and indexed.

» Keyword Placement

Page Title: While naming the site one needs to describe the essence of a website with a brief title. Page title should not be less than 5 -7 words sentence.

Links: While crawling through the site search engines get on to the link placed on the site. As an anchor text link these links are given high priority.

Headings: There should be a proper use of headlines break tags in the content to get through a proper outline of the copy. While outlining the copy be sure there are keywords in it that helps the search engine to crawl better on the site.

Search Engine analyzes the web page determine the appropriate keywords with the content on the site.

» Keyword Density

Search engine retrieve keywords from the copy and rank them according to the keyword density in it. It is the number of times a word or a phrase appears on a web page. But repeating a keyword too often on a web page is spamming.

4. Search Engine Submission

In order to rank amongst various search engines pages need to be manually submitted. This includes the small search engines which includes the bigger ones too.

» Site Submission

Do not over submit the website and its pages it causes more harm than good. It is one of the biggest mistakes that any webmaster makes as search engines see this as spamming.

» Search Engine Indexing

Search Engine indexing takes some time after the submission to highlight the website in search engines. Once the website is found in Search Engines then it means that the URL of the website has been indexed.

5. Tracking & Analysis

Tracking & Analyzing the effect of an SEO process or checking the optimization efforts is an ongoing procedure. By tracking results we get to know which keyword works & which does not. There is a statistics or log report prepared by the web host which includes the no of visits in a day, page views, most popular pages or most read pages, average no. of pages per visit, referring pages, browser used, Implementing your website statistics.

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